A conversion funnel, also called a conversion funnel (funnel corresponds to the English term “funnel”), or sales funnel / tunnel, is a digital marketing term that describes the different stages of the purchase journey leading to an act of purchase. The…
The newsletter remains one of the most effective ways to connect your brand with its target audience, as this type of email can help build customer loyalty and even drive conversions. Provided that your newsletter is engaging, interesting, and visually…
The definition of a marketing persona strategy based on “buyer personas”, also called “customer personas” or “audience personas” can help your business in many areas, such as creating content to better target your ideal customer, designing better products and services,…
The world of commerce is changing extremely fast today, and distribution is becoming more and more important to businesses, as many of them now target their customers all over the planet. At the same time, companies are also trying to expand…
No social media marketing strategy can be complete without influencers. And we can even say today that Social Media influencers have become essential opinion leaders for the digital marketing of companies. Brands of all sizes need high visibility on social media and…
There is certainly an element of truth in the idea that an excellent product can be marketed almost on its sole attractiveness, but in reality you always have to put in place marketing tactics to optimize sales and develop your…
SMS Marketing consists of sending transactional messages or promotional campaigns for marketing purposes using messages composed of a text of up to 160 characters via an SMS (Short Message Service) messaging service. These messages are primarily intended to communicate offers, updates,…
Generating new leads is a complex job for any marketing team, and converting leads into sales is just as difficult. Just look at some of the hurdles that sellers face today: Almost 50% of sellers say that competing with competitors who…
Competitive analysis involves comparing the marketing strategies of your competitors. It is used to assess the strengths and weaknesses of different marketing approaches within an industry. Marketing analysis helps companies determine the potential benefits and barriers within a specific market or industry,…
To survive and grow, all businesses need a constant flow of new, qualified leads that your sales team then supports to validate sales and increase revenue. However, generating new leads, and moreover qualified leads, is not always an easy task. For…
SEO, or natural referencing, offers many benefits to companies that use it today to achieve their business goals, boosting their brand awareness, increasing traffic to their website, and saving money. compared to profitable prospecting levers. SEO remains the most profitable…
The importance of the internet in the economy and our daily lives has exploded the demand for web professions and seen the appearance a few years ago of new jobs, such as that of digital project manager. We can compare…
