Have you ever heard of “mood boards”? A mood board, or trend board / board, is a visual tool used in particular by designers which allows concepts and ideas to be communicated visually. A mood board is in the form of a…
If you have a business-oriented website, online store, or blog, and you are convinced of the results of an inbound marketing strategy , you know that it is essential to publish content regularly. Because it is your content that will attract and guide…
When it comes to building brand awareness, consistency is key. And that’s what the biggest brands in the world have: they manage to express consistency through their logo, their visuals, their color palettes, and their tone, basically everything that represents their…
In May 2021, during the Google I / O 2021 event, the vice president for Google search, Pandu Nayak, announced the launch of “MUM” (Multitask Unified Model), a new powerful algorithm. filled with artificial intelligence. Historically, Google Search teams have…
Google Analytics, also commonly known as “GA”, is an analysis tool capable of giving you an in-depth look at the performance of your website or your mobile application. It integrates ideally with other Google-branded marketing and advertising platforms and products, such…
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How to use the Facebook pixel and install it in 2021 [GUIDE] Of all the amazing tools Facebook has created for marketers, perhaps the most useful is the Facebook Pixel. The truth is, any business or e-commerce site that does…
