by webriyA conversion funnel, also called a conversion funnel (funnel corresponds to the English term “funnel”), or sales funnel / tunnel, is a digital marketing term that describes the different stages of the purchase journey leading to an act of purchase. The use of the word “funnel...
by webriyThe newsletter remains one of the most effective ways to connect your brand with its target audience, as this type of email can help build customer loyalty and even drive conversions. Provided that your newsletter is engaging, interesting, and visually appealing. In the rest of this...
by webriyThe definition of a marketing persona strategy based on “buyer personas”, also called “customer personas” or “audience personas” can help your business in many areas, such as creating content to better target your ideal customer, designing better...
by webriyThe world of commerce is changing extremely fast today, and distribution is becoming more and more important to businesses, as many of them now target their customers all over the planet. At the same time, companies are also trying to expand into several markets in order to be able to...
by webriyNo social media marketing strategy can be complete without influencers. And we can even say today that Social Media influencers have become essential opinion leaders for the digital marketing of companies. Brands of all sizes need high visibility on social media and this is now very possible...
by webriyThere is certainly an element of truth in the idea that an excellent product can be marketed almost on its sole attractiveness, but in reality you always have to put in place marketing tactics to optimize sales and develop your turnover. continuous manner. And by far the most effective...
by webriySMS Marketing consists of sending transactional messages or promotional campaigns for marketing purposes using messages composed of a text of up to 160 characters via an SMS (Short Message Service) messaging service. These messages are primarily intended to communicate offers, updates, and...
by webriyGenerating new leads is a complex job for any marketing team, and converting leads into sales is just as difficult. Just look at some of the hurdles that sellers face today: Almost 50% of sellers say that competing with competitors who offer lower prices is one of the biggest...
by webriyCompetitive analysis involves comparing the marketing strategies of your competitors. It is used to assess the strengths and weaknesses of different marketing approaches within an industry. Marketing analysis helps companies determine the potential benefits and barriers within a...
by webriyTo survive and grow, all businesses need a constant flow of new, qualified leads that your sales team then supports to validate sales and increase revenue. However, generating new leads, and moreover qualified leads, is not always an easy task. For this, companies must put in place lead...