Marketing has always been and remains the cornerstone of business success in 2021. Whatever the scope and niche of your business, it is marketing that helps it connect with current and potential customers and generate benefits. Today, marketing is a well-developed and large industry that...

A conversion funnel, also called a conversion funnel (funnel corresponds to the English term “funnel”), or sales funnel / tunnel, is a digital marketing term that describes the different stages of the purchase journey leading to an act of purchase. The use of the word “funnel...

The newsletter remains one of the most effective ways to connect your brand with its target audience, as this type of email can help build customer loyalty and even drive conversions. Provided that your newsletter is engaging, interesting, and visually appealing. In the rest of this...

The definition of a marketing persona strategy based on “buyer personas”, also called “customer personas” or “audience personas” can help your business in many areas, such as creating content to better target your ideal customer, designing better...

The world of commerce is changing extremely fast today, and distribution is becoming more and more important to businesses, as many of them now target their customers all over the planet. At the same time, companies are also trying to expand into several markets in order to be able to...

No social media marketing strategy can be complete without influencers. And we can even say today that Social Media influencers have become essential opinion leaders for the digital marketing of companies. Brands of all sizes need high visibility on social media and this is now very possible...

There is certainly an element of truth in the idea that an excellent product can be marketed almost on its sole attractiveness, but in reality you always have to put in place marketing tactics to optimize sales and develop your turnover. continuous manner. And by far the most effective...

SMS Marketing consists of sending transactional messages or promotional campaigns for marketing purposes using messages composed of a text of up to 160 characters via an SMS (Short Message Service) messaging service. These messages are primarily intended to communicate offers, updates, and...

Generating new leads is a complex job for any marketing team, and converting leads into sales is just as difficult. Just look at some of the hurdles that sellers face today: Almost 50% of sellers say that competing with competitors who offer lower prices is one of the biggest...