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Newsletter: what is it? Guide, definition and examples

If you manage a website, a blog, or an online store, a newsletter turns out to be a simple, effective and essential communication tool to create and maintain a link with your customers.  You can send a newsletter for several reasons, such as presenting a promotional offer, new...

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What is CRO and why work with it?

What is the CRO? Conversion Rate Optimization (CRO) is a systematic process of increasing the percentage of visitors to a website who take a desired action , whether it’s filling out a form, requesting make a purchase, or any other action desired by the owner or manager of...

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Instagram Reels Ads: Reach a new audience!

On July 22, 2021, the new Instagram Reels Ads advertising format will be officially launched in 80 countries, including France. However, this can be an interesting opportunity for many companies, because it has many strengths. In particular, it will allow you to target users who are not...

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Third-party cookies: Google postpones their deletion to the end of 2023

The protection of privacy on the internet is a major concern of internet users and regulatory authorities. It is in this context that Google announced in January 2020 its desire to eventually delete third-party cookies from its Chrome browser. The date was then set at 2022.  Meanwhile, the...

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In 2021, what is a webinar? tools, materials and advice

In 2021, webinars, remain powerful tools for engaging your brand with potential customers all over the world. You can use this interactive tool to “nurture” prospects, offer solutions that can solve your audience’s issues and grow your brand. In addition, webinars are versatile and can...

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How do you rethink the foundations of an imperfect marketing strategy?

For a marketing strategy to be effective, it must have a solid foundation and foundations. Your target audience, brand, website, and business all need to be aligned with your business’ overarching goals. However, as businesses grow and evolve, changes may not always be reflected...

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4 major Google SEO trends for 2021

1 – Content and semantics Precise answers to occupy the zero position Content is and will undoubtedly remain one of the decisive ranking factors for Google in 2021. This can be explained quite easily: to present ever more satisfactory results to its users, the dominant engine...

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Klaviyo: presentation of the email marketing tool

When a prospect visits your website and walks away without buying anything, you’ve lost a sale. But, if you have the possibility to follow its surfing behavior and all its activities on your website, you can relaunch it by sending a personalized email containing relevant...

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How to Create a Logo: The Complete Guide 2021

Have you ever noticed that you are often able to instantly identify a business or brand by seeing its logo, even if its name is not on it? Perhaps you have also observed that although you have never heard of a business, sometimes you can correctly guess the nature of its business when...

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How to use the hubspot topic cluster tool?

In order to educate and “nurture” your prospects throughout the buying journey, your content must arrive in front of Internet users, in one way or another. Organic search is a great way to reach and reach audiences who are looking for relevant information about your products,...

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