Graphic designers and other communication professionals, go your way. This article is intended for novices who, like us, had never heard of a mood board or mood board for bilinguals.
A mood board is a collage or rather an assembly of images, fabrics, objects aimed at expressing an idea or a universe. It has always been widely used by designers and graphic artists to give, at the very beginning of a project, the direction in which the team should go. It somehow sets the creative mood around which the collection, the product, the brand will revolve.
Conversely, graphic designers and designers may sometimes ask their clients to prepare a mood board of their likes and dislikes to help them better meet their expectations. The words, often very vague, generally lack consistency and are subject to the most diverse interpretations. To avoid disappointments and misunderstandings, it can be very useful to work directly from images.
But recently, the mood board is displayed, published, asserts itself. It is no longer a simple work tool intended to be used only internally, but is integrated into the range of resources to communicate its values to everyone. And indeed why should we, for the public, limit ourselves to words? If, associated with clichés, they become more expressive, if they allow the brand to talk about itself better and people to better understand its principles, depriving yourself of them would be a great shame. Thus, the mood board becomes an end in itself, a more instinctive way of delivering its message. The mood board is not a riddle, it completes the words by associating them with an emotion, a sensation, an impression: it makes them palpable and alive.
All this to tell you that Woos will soon have his.
10 free tools to create your mood board
Hope I will be able to help you.