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10 tips for buying leads

To survive and grow, all businesses need a constant flow of new, qualified leads that your sales team then supports to validate sales and increase revenue. However, generating new leads, and moreover qualified leads, is not always an easy task. For this, companies must put in place lead...

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All about the job of digital project manager and its missions

The importance of the internet in the economy and our daily lives has exploded the demand for web professions and seen the appearance a few years ago of new jobs, such as that of digital project manager. We can compare the job of digital project manager to that of an orchestra conductor,...

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What is digital transformation?

Here is the definition that Deloitte, the famous British audit and consulting firm, gives of digital transformation: “digital transformation, digital transformation, or even digitization, consists for any company or company to become a digital company, it is that is, an organization...

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Newsletter: what is it? Guide, definition and examples

If you manage a website, a blog, or an online store, a newsletter turns out to be a simple, effective and essential communication tool to create and maintain a link with your customers.  You can send a newsletter for several reasons, such as presenting a promotional offer, new...

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What is CRO and why work with it?

What is the CRO? Conversion Rate Optimization (CRO) is a systematic process of increasing the percentage of visitors to a website who take a desired action , whether it’s filling out a form, requesting make a purchase, or any other action desired by the owner or manager of...

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In 2021, what is a webinar? tools, materials and advice

In 2021, webinars, remain powerful tools for engaging your brand with potential customers all over the world. You can use this interactive tool to “nurture” prospects, offer solutions that can solve your audience’s issues and grow your brand. In addition, webinars are versatile and can...

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How do you rethink the foundations of an imperfect marketing strategy?

For a marketing strategy to be effective, it must have a solid foundation and foundations. Your target audience, brand, website, and business all need to be aligned with your business’ overarching goals. However, as businesses grow and evolve, changes may not always be reflected...

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