Key Points: Quantity in portfolio is not that important. Focus on quality. The ideal format for the portfolio is a PDF file. Add links, images, graphics, etc. Before sending your portfolio to clients, send this to a few trusted friends…
A mildly worrying observation made by content creators over the years is how quickly the field becomes saturated. A creator comes up with something new and soon, many people are doing similar things. A new ground-breaking app comes out and…
Currently, more than 65 million active websites use a content management system, abbreviated as CMS (Content Management System). With a CMS, users can build websites of all kinds – storefronts, e-commerce sites, blogs – and manage their content without having to…
Designing an effective and attractive listing is no small feat. Since consumers who shop on the Internet cannot physically inspect the products they find on your website, you must first and foremost make them want to buy. How to do ? make…
Definition and good practices If you run a small business and sell products online, you know that advertising plays a vital role in attracting people to your website. But what happens when they’re not quite ready and ready to click “buy”…
Competitive analysis involves comparing the marketing strategies of your competitors. It is used to assess the strengths and weaknesses of different marketing approaches within an industry. Marketing analysis helps companies determine the potential benefits and barriers within a specific market or industry,…
To survive and grow, all businesses need a constant flow of new, qualified leads that your sales team then supports to validate sales and increase revenue. However, generating new leads, and moreover qualified leads, is not always an easy task. For…
SEO, or natural referencing, offers many benefits to companies that use it today to achieve their business goals, boosting their brand awareness, increasing traffic to their website, and saving money. compared to profitable prospecting levers. SEO remains the most profitable…
The importance of the internet in the economy and our daily lives has exploded the demand for web professions and seen the appearance a few years ago of new jobs, such as that of digital project manager. We can compare…
Here is the definition that Deloitte, the famous British audit and consulting firm, gives of digital transformation: “digital transformation, digital transformation, or even digitization, consists for any company or company to become a digital company, it is that is, an…
If you manage a website, a blog, or an online store, a newsletter turns out to be a simple, effective and essential communication tool to create and maintain a link with your customers. You can send a newsletter for several…
On July 22, 2021, the new Instagram Reels Ads advertising format will be officially launched in 80 countries, including France. However, this can be an interesting opportunity for many companies, because it has many strengths. In particular, it will allow you to…
