by webriyA strategic business area (often abbreviated as DAS, from the English “strategic business unit) is a term used to describe an entity or unit managed independently within a large company. These strategic business units often have their own vision, mission, and goals. In addition, their...
by webriyMarketing has always been and remains the cornerstone of business success in 2021. Whatever the scope and niche of your business, it is marketing that helps it connect with current and potential customers and generate benefits. Today, marketing is a well-developed and large industry that...
by webriyDefinition and good practices If you run a small business and sell products online, you know that advertising plays a vital role in attracting people to your website. But what happens when they’re not quite ready and ready to click “buy” just yet, and they leave your...
by webriyA conversion funnel, also called a conversion funnel (funnel corresponds to the English term “funnel”), or sales funnel / tunnel, is a digital marketing term that describes the different stages of the purchase journey leading to an act of purchase. The use of the word “funnel...
by webriyThe newsletter remains one of the most effective ways to connect your brand with its target audience, as this type of email can help build customer loyalty and even drive conversions. Provided that your newsletter is engaging, interesting, and visually appealing. In the rest of this...
by webriyThe definition of a marketing persona strategy based on “buyer personas”, also called “customer personas” or “audience personas” can help your business in many areas, such as creating content to better target your ideal customer, designing better...