Client
Project: Redefining Entertainment with Educational Value at Tendr TV
Client: Tendr TV
Website: tendrtv.com
Industry: Online Streaming Platform (Learning-before-Entertainment)
About the Company:
Tendr TV is revolutionizing the OTT streaming landscape in India with its groundbreaking concept of learning-before-entertainment. As the nation’s first platform of its kind, Tendr TV introduces a unique hybrid model that prioritizes life skill education through engaging videos before diving into favorite cartoons and entertainment content.
Client Objective:
Tendr TV sought to launch a pioneering OTT streaming platform that would offer a refreshing blend of education and entertainment. Their vision was to create a digital space where learning precedes leisure, empowering audiences with valuable life skills while enjoying their favorite cartoons and entertainment content.
Workflow Process:
1. Visionary Conceptualization:
Our collaboration with Tendr TV began with understanding their innovative concept and the educational values they aimed to impart. We brainstormed strategies to translate their vision into a user-centric digital platform.
2. Design and Brand Identity:
A focal point of this project was designing a digital experience that reflects Tendr TV’s ethos of learning-first entertainment. We crafted a visually captivating website that seamlessly integrated their branding and communicated their unique proposition to audiences.
3. Content Curation and Programming:
To bring their concept to life, we curated a diverse range of life skill videos and entertainment content. We designed a user-friendly interface that enables viewers to easily access educational videos before transitioning to their favorite cartoons and shows.
4. User-Centric Experience:
Ensuring a seamless user experience was paramount. The platform was meticulously designed to be intuitive, responsive, and engaging, catering to the preferences of both children and parents.
5. Social Engagement and Community Building:
To foster engagement and build a community around their platform, we implemented social media integration and interactive features. This facilitated interaction among users, allowing them to share experiences and recommendations.
Results
The launch of Tendr TV marked a significant milestone in the OTT streaming industry, introducing a pioneering concept that blends education with entertainment. The platform received widespread acclaim for its innovative approach and has garnered a growing audience base. Tendr TV continues to redefine entertainment by prioritizing educational value, empowering viewers with life skills while offering a delightful entertainment experience.