The protection of privacy on the internet is a major concern of internet users and regulatory authorities. It is in this context that Google announced in January 2020 its desire to eventually delete third-party cookies from its Chrome browser. The date was…
In 2021, webinars, remain powerful tools for engaging your brand with potential customers all over the world. You can use this interactive tool to “nurture” prospects, offer solutions that can solve your audience’s issues and grow your brand. In addition, webinars are…
For a marketing strategy to be effective, it must have a solid foundation and foundations. Your target audience, brand, website, and business all need to be aligned with your business’ overarching goals. However, as businesses grow and evolve, changes may not…
When a prospect visits your website and walks away without buying anything, you’ve lost a sale. But, if you have the possibility to follow its surfing behavior and all its activities on your website, you can relaunch it by sending a…
Have you ever noticed that you are often able to instantly identify a business or brand by seeing its logo, even if its name is not on it? Perhaps you have also observed that although you have never heard of a…
In order to educate and “nurture” your prospects throughout the buying journey, your content must arrive in front of Internet users, in one way or another. Organic search is a great way to reach and reach audiences who are looking for…
Whether you are responsible for the artistic direction in a graphic design agency, a freelance graphic designer, or an apprentice designer in training period, the portfolios that follow can certainly inspire you in the realization of logos, illustrations, and design…
Have you ever heard of “mood boards”? A mood board, or trend board / board, is a visual tool used in particular by designers which allows concepts and ideas to be communicated visually. A mood board is in the form of a…
If you have a business-oriented website, online store, or blog, and you are convinced of the results of an inbound marketing strategy , you know that it is essential to publish content regularly. Because it is your content that will attract and guide…
When it comes to building brand awareness, consistency is key. And that’s what the biggest brands in the world have: they manage to express consistency through their logo, their visuals, their color palettes, and their tone, basically everything that represents their…
In May 2021, during the Google I / O 2021 event, the vice president for Google search, Pandu Nayak, announced the launch of “MUM” (Multitask Unified Model), a new powerful algorithm. filled with artificial intelligence. Historically, Google Search teams have…
Google Analytics, also commonly known as “GA”, is an analysis tool capable of giving you an in-depth look at the performance of your website or your mobile application. It integrates ideally with other Google-branded marketing and advertising platforms and products, such…
