Google Analytics, also commonly known as “GA”, is an analysis tool capable of giving you an in-depth look at the performance of your website or mobile application. It integrates seamlessly with other Google-branded marketing and advertising platforms and products, such as Google Ads, Search...

For several years, regulations concerning the processing of personal data and the free and informed consent of users in the collection of this data have accumulated. Advertisers and marketing experts have had to adapt to cope with these changes which have impacted the...